THE REBUTTAL
2017
Inspired by 1970’s basements shows, Rebuttal seeks to provide a private space in which many new and old punk bands perform.
A branding project under the guidance of Brand Coach Sunook Park.
Programs used: Illustrator, Indesign, Photoshop
THE NAME & LOGO
THE RE•BU•TTAL [ree-be-tel]
1. a contradiction
2. a rebellious action
3. a refusal to accept social norms
Our logo is inspired by the feelings and voices of the punk community: edgy; raspy and loud; and metal, alternative, and punk styles of music. It is placed at an angle as a way to break a structure, showcasing a refusal to conform to normality.
typography
DISPLAY TYPEFACE
EASYCORE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BODY TYPEFACE
GINESO FAMILY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
visual pallete
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social media posts
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APPAREL DESIGN
guitar picks
core values
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Straight Edge
Anti Establishment
Self Discovery
senses
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