THE REBUTTAL
2017
Inspired by 1970’s basements shows, Rebuttal seeks to provide a private space in which many new and old punk bands perform.
A branding project under the guidance of Brand Coach Sunook Park.
Programs used: Illustrator, Indesign, Photoshop
THE NAME & LOGO
THE RE•BU•TTAL [ree-be-tel]
1. a contradiction
2. a rebellious action
3. a refusal to accept social norms
Our logo is inspired by the feelings and voices of the punk community: edgy; raspy and loud; and metal, alternative, and punk styles of music. It is placed at an angle as a way to break a structure, showcasing a refusal to conform to normality.
typography
DISPLAY TYPEFACE
EASYCORE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BODY TYPEFACE
GINESO FAMILY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
visual pallete
social media posts
APPAREL DESIGN
guitar picks
core values
Straight Edge
Anti Establishment
Self Discovery
senses
Looks like
Sounds like
Feels like
Smells like
Taste like